Introduction
When you pull your phone out of your pocket, a world of interactive stories, quick quizzes, and high‑stakes challenges is already waiting. In the UK, that world is growing faster than the number of new smartphones sold each quarter.
When you pull your phone out of your pocket, a world of interactive stories, quick quizzes, and high‑stakes challenges is already waiting. In the UK, that world is growing faster than the number of new smartphones sold each quarter.